CASE STUDY

Gift PR

Gift PR is an established, successful formula and the low-risk solution for some great national media coverage.

Gift PR campaigns are suitable for a wide range of gift product sectors, including toys, books, gadgets, homewares, jewellery, food & drink. Over the last decade, well over fifty clients have used Gift PR!

A multi-product catalogue is mailed to a well-targeted list of journalists and the resulting editorial coverage includes gift guides, reviews and competitions.

Here’s a couple of examples of national media coverage below.

My First Baby Band

https://www.independent.co.uk/extras/indybest/kids/toys-activities/best-musical-toy-for-baby-toddler-1-year-old-animal-keyboard-piano-b1448112.html

Stomp Rocket

https://www.hellomagazine.com/healthandbeauty/mother-and-baby/2020102799772/best-christmas-gifts-for-kids-childrens-presents/

 

Testimonials

“Simon’s expertise in promoting to the toy and specialist hobby press and his relentless pursuit of mass-market media coverage has brought invaluable publicity and a great boost to the presence of many of Prestel’s children’s and adult gift products in this new and exciting sector. Highly recommended.” Andrew Hansen, Vice President, Prestel

“Great job this year Simon. Tremendous response to the campaign. You were good to your word, and then some! Thanks.” Steven Scott, GetRetro

“Simon and team exceeded our expectations and generated key features in The Sun and Daily Express. The team have been a pleasure to work with and have maintained a constant focus on delivering against our objectives.”
Zak Walton, Co-Founder, Gutter Games

“As a result of appearing in The Guardian Christmas Gift Guide, the web orders for our Eco Wooden Playset justified the whole PR campaign.”  Paul Simpson, Alsuna

“Delighted – sales have rocketed on-line – fab!”
Emma Jones, Bunjee Products Ltd