CASE STUDY
Revell Digital Advertising
For several years, we successfully provided continuity PR for the UK branch of Revell GmbH, by maintaining Revell’s brand strength within the core hobby market, whilst leveraging its heritage in plastic model kits to build the brand within new product areas such as Revell Control.
More recently, we were recruited to drive consumer awareness for their extension into the pre-school market with the launch of Revell Junior Kit.
Based around the Easter holidays, a digital pre-roll advertising campaign ran across YouTube and Google, targeting boys and their dads.
The campaign engagement level was a great success based on YouTube and Google benchmarks:
- Against an original estimate of over 50,000, by the end of the campaign the Youtube video views stood at over 350,000.
- Nearly 50% of people who were served the 30 second advert on Youtube watched it in full against a standard of 20%.
- Based on a top line budget of £10,000, the average cost per view on Youtube was 2p, which was below average for the sector.
- Top running Google ad campaign, achieving nearly 3,000 clicks, with an average click through rate of 1.5%, much higher than the usual 0.15%.
“They bring innovative fresh ideas to the table tempered with an appreciation for the heritage of the Revell brand and loyal customer base.”
Thomas Randrup, former Country Manager UK & Ireland, Revell GmbH