CASE STUDY

Stomp Rocket PR & Social Media

The multiple award-winning brand Stomp Rocket® from TKC Sales was first released over 20 years ago in the UK and is currently stocked at independent toy stores nationwide and Amazon.co.uk

With new packaging introduced in 2020, SV Comms undertook a high profile national PR and social media campaign to elevate consumer awareness to new heights and help expand retail distribution.

As a result of high profile press coverage for Christmas 2020, consumer awareness has rocketed in the UK, with the PR campaign reaching over 10 million family consumers. At the same time, an organic social media campaign laid the foundations for future social activity, reaching its first 1,000 followers on Instagram @stomprocketuk

The range was established as a key gifting purchase for Christmas 2020 and into the outdoor season 2021.

PR campaign highlights included:

  • Daily Mail Online Christmas Gift Guide for kids for Stomp Rocket® Original increased sales through Amazon by a third!
  • Creative Play Award winner for Stomp Rocket® Original 
  • Hello! Online best Christmas presents for kids for Stomp Rocket® Original 
  • Daily Express Christmas Gift Guide for Stomp Rocket® Original 
  • Real People and Pick Me Up Christmas Toy Guides for Stomp Rocket® Original 
  • Rated as ‘Cool’ on CiTV’s Scrambled! for Stomp Rocket® BLO-Rockets
  • Daily Telegraph’s Halloween party piece for Stomp Rocket® Junior Glow 

Speaking about the campaign, Matt Woodruffe, Director of TKC Sales, said: “We’re excited to see such a positive response to the newly packaged Stomp Rocket range, which we feel offers kids the perfect blend of education through STEM learning and the fun of getting outdoors and active. It’s great to see the range being well received across the whole spectrum of media, including parents online, plus national, parenting and kids media alike. As we look forward to spring 2021, we’re excited to build on this early momentum generated through SV Comms.

©2018 Stomp Rocket D & L Company, LLC